YellaWood® Film Wins Elite Western Heritage Award


Past "Wrangler" Award Winners Have Featured Acting by Clint Eastwood, Kris Kristofferson, William Shatner and Raquel Welch, Among Others. 

ABBEVILLE, AL, March 15, 2011—Though you might not say the names Clint Eastwood, Raquel Welch and Yella Fella in the same breath, the nation’s premier Western history, art and culture institution does.

Jimmy Rane, president and chief executive officer of Great Southern Wood Preserving, Inc., maker of YellaWood® brand pressure treated lumber, will be presented the prestigious Western Heritage “Wrangler” award by the National Cowboy & Western Heritage Museum in Oklahoma City on April 16.  

The award honors the legacies of those whose works in literature, music, film, and television reflect the significant stories of the American West and has been given since 1961.  Past winners have included such famous personalities as Eastwood, Welch, William Shatner, Michael Landon, Aaron Spelling, Burt Reynolds, Lorne Greene, Jack Webb, James Arness, and James Whitmore. 

The award was for a short film entitled Yella Fella & The Lady from Silver Gulch, which won for the best entry in the awards competition’s Film & Television/Fictional Drama category.  The short film was an edited “long version” of the YellaWood® commercial cliffhanger episode.  It was filmed at Bonanza Creek Movie Ranch in Santa Fe, NM, where other recent westerns were shot, including 3:10 to Yuma and the upcoming Cowboys and Aliens produced by Steven Spielberg.  Additional scenes were filmed in Moab and Monument Valley, UT, which were the settings of many John Wayne and John Ford classics.

In its television advertising and promotional films, Rane stars as Yella Fella, an affable and authentic cowboy who rides the range to save towns from rot, decay, and evil in general.  The company is in its third season airing its popular “cliffhanger” campaign, which can be viewed at  Serial vignettes are currently airing in more than 30 markets around the Southeast, Southwest and Midwest.

“We set out to do something that you don’t often see done with corporate budgets,” Rane said. “We want to reinforce the values that made America great and the Old West so significant. The Code of the West is all about principles like honesty, service, integrity, patriotism, strong work ethic, loyalty, and family.” 

In addition to Rane, who was executive producer and acted in a lead role in the film, other members of the production team for the film include writer/producer Slats Slaton of Decatur, AL; director Norton Dill of Birmingham, AL; associate producer James Riley of Dothan, AL; and legendary Western actor Dean Smith of Breckenridge, TX.  All will be recognized at the black-tie awards ceremony April 16 in the company of a host of Western film stars and filmmakers.

About Great Southern Wood Preserving, Inc:  
Great Southern Wood was founded in 1970 in Abbeville, Alabama. In recent years, the company has become known as the industry’s leading producer of pressure treated lumber products for D-I-Y retail home centers, pro dealers and other retail building-related segments. Perhaps best known for its YellaWood® brand products, the company also produces a wide variety of building products. In addition to a plant in Abbeville, other company facilities are located in Columbus, TX; Mt. Pleasant, TX; Buckner, MO; Glenwood, AR; Conyers, GA; Jesup, GA; Muscle Shoals, AL; Mobile, AL; Brookhaven, MS; and Sumter County, FL.

About The National Cowboy & Western Heritage Museum:
America’s premier institution of Western history, art and culture, the National Cowboy & Western Heritage Museum was founded in 1955.  The museum in Oklahoma City collects, preserves and exhibits an internationally renowned collection of Western art and artifacts while sponsoring dynamic educational programs and groundbreaking scholarly research to stimulate interest in the enduring legacy of our American West.  More than 10 million visitors from around the world have sought out this unique museum to gain better understanding of the West, a region and history that permeates our national culture.